Franklin, Tennessee | MarTech, eCommerce, UX, and demand generation
Benton brings 18+ years across MarTech, eCommerce, lead generation, email marketing, digital design, and analytics. Bentmind Creative helps companies tighten the customer-facing experience and the platform stack behind it, so growth stops getting split between disconnected vendors.
Resume-backed positioning
From January 2004 to today, Benton has worked across automation, analytics, websites, campaigns, and conversion. That range is what lets Bentmind connect message, data, and execution instead of treating them like separate projects.
Why Teams Bring Benton In
01
Automation, analytics, CRM, UX, and acquisition strategy are connected instead of handled as separate workstreams.
02
Prospects can see real roles, real tools, and real outcomes instead of broad service labels with no context.
03
Direct email and phone access make it easier for qualified clients to start the conversation without friction.
Services
Benton combines MarTech architecture, websites, analytics, campaigns, UX, and lead generation into a tighter offer built around the problems growth teams actually need solved.
01
Connect the systems behind growth so data, segmentation, automation, and campaign execution stop fighting each other.
02
Build faster trust and clearer conversion paths across marketing sites, service pages, and eCommerce experiences.
03
Support acquisition with campaigns that connect search, content, paid media, and follow-up systems.
04
Turn performance data into decisions instead of monthly screenshots and vague recaps.
Proof
The proof here is concrete: years in market, leadership scope, named platforms, and measurable outcomes tied to real client and in-house work.
18+ Years
MarTech, eCommerce, lead generation, email marketing, websites, UX/UI, and analytics are all part of the same operating range.
2021-2025
Consultant and Senior Manager for eCommerce and Digital Programs, leading cross-functional work with eCommerce, IT, and digital strategy teams.
19% Traffic Lift
Increased digital traffic by 19% through SEO and website optimization initiatives during the Franklin Synergy Bank engagement.
Platform Fluency
Experience
Each role points to a different angle of the same value: growth systems, customer journeys, analytics, and conversion-focused execution across real teams.
September 2021-August 2025
Consultant / Senior Manager, eCommerce and Digital Programs
January 2004-Present
Independent MarTech, growth, and web consulting
July 2019-November 2019
Digital Marketing Consultant
Ways to Work
Whether the bottleneck is the stack, the funnel, or the website, the engagement can be shaped around the actual point of failure.
MarTech Buildout
Best for teams that need cleaner automation, stronger platform integrations, or reporting that finally connects CRM, analytics, and campaign execution.
Ideal when the tech stack exists, but the execution still feels fragmented.
Process
The process is built for growth teams that need better alignment between marketing systems, customer-facing pages, and the reporting used to judge performance.
01
Review the website, automation, analytics, CRM, traffic sources, and campaign flow to find the real constraint.
02
Tighten positioning, audience segments, and reporting logic so creative and measurement are speaking to the same goal.
03
Launch the page, automation flow, dashboard, SEO plan, or paid campaign system that moves the work out of strategy mode.
04
Use analytics and campaign feedback to improve performance instead of treating the launch as the finish line.
About
Based in Franklin, Tennessee, Benton works at the intersection of MarTech, digital growth, UX, websites, and creative execution. The value is not just broad capability. It is the ability to architect the system and build the front-end experience clients actually see.
That includes automation strategy, analytics, demand generation, eCommerce programs, website optimization, and creative support across B2B and B2C teams.
FAQ
Bentmind works across HubSpot, Marketo, Salesforce, SFMC, Aprimo, Google Analytics, Google Tag Manager, Looker Studio, BigQuery, Power BI, Tableau, Jira, Confluence, SEMrush, and Morphio.
Yes. Bentmind spans system planning, automation, campaign execution, websites, analytics, SEO, PPC, and UX rather than splitting strategy from delivery.
Best fit teams usually need cleaner growth systems, better integration between tools, stronger web conversion paths, or more disciplined reporting across B2B, B2C, or eCommerce work.
Start a Project
Email or use the brief below if you want to send a tighter project summary from the start.